Description
Your organisation’ people strategy must enable growth.
In alignment with your organisational Strategy, Customer and Culture aspirations, your Employment Brand (EB) is a critical part of your people strategy and a powerful mechanism for enabling alignment and delivery to your market. As we see a decline in economic growth and wages, as well as shifts in societal values, employees are increasingly looking to ‘other employment benefits’ on offer, when they choose where they want to work. A powerful Employment Brand can help sway top talent to move in your direction, or stay – to help you achieve your growth aspirations.
Org. Culture Bites partners with organisations to understand their Employment Branding needs and designs programs to suit unique goals and budgets. Our Employment Brand Strength programs ranges from ‘low touch’ solutions where we provide directional support to your internal teams, or high touch solutions where we can remove the design and execution load, delivering end-to-end programs.
Our solutions include (but are not limited to):
- Leader interviews & workshops to understand ‘current context.’
- Internal Employment Brand and Employment Value Proposition diagnostics
- Employment Branding design workshops and facilitated focus group sessions.
- External diagnostics & analysis of your Employment Brand Strength
- Recommended actions, focusing on Culture & Leadership Alignment, Talent Practices and Employment Experience levers for improvement
- Partnership support for external agency briefing (Advertising/Marketing campaigns, merchandise, logo’s, publicity, web content etc)
Some of the critical questions this program will help you answer are:
- What is your Employment Brand Strength in your market, and are you competitive?
- How can your EB drive business performance? (Attraction, Retention, Engagement, Customer Brand strength, Innovation, CSat/NPS…)
- What it is you want to be known for (your EB) to your target employees?
- How well you ‘do what you say’ internally?
- What your people value most about working for you, that you want others to know about?
- What could you be doing differently through Culture, Employment Brand /Value Proposition, Employee Experience (EX) and other Talent levers, to improve organisational outcomes?
- How can you optimise your reward and benefits offer, in areas that your target talent values the most?
